With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store ...

From sales enablement and marketing support to technical readiness and strategic guidance, 4Sight provides a framework that ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

The checkout is no longer just the end of a transaction — it’s a high-intent moment where attention, trust, and engagement ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple ...

AFFINITY has declared war on media waste with the launch of Media+.

Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational ...

Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets ...

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...

Five domestic prestige brands in handbags, apparel, fragrance, cosmetics and jewellery have outpaced seven foreign rivals in ...