When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with offers to customers in targeted campaigns.

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, ...

CRM and AI tools are no longer optional; they’re essential. But they only create value when they are used intentionally. By asking yourself these five questions regularly, you’ll become not only a ...

What’s the difference between CRM and FSM? Learn how CRM manages customer relationships while FSM optimizes field service operations.

Sentiment analysis tools use AI to detect emotions and tone during interactions, offering agents real-time insights and next-step suggestions. Resources like CallMiner help agents respond ...

Figure out how those tasks map to the CRM software you're evaluating. For example, if a tool forces users to dig through menus and submenus every time they want to log a call or email, it will ...

Running a business is not easy. You balance deadlines, oversee teams, and work to stay ahead of competitors—all while trying to keep expenses down. Many owners feel tied to outdated […] ...

BofA Securities highlighted several software stocks in a "risk-on and risk-off" environment, with Salesforce (CRM) and ...

This "service-as-a-software" model makes professional-grade services accessible and affordable to a much wider audience.

For example, it has limited third-party software ... you've probably already realized this is an unwieldy task. CRM systems take the pain out of this all-important function. CRMs have two ...