"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The human eye can see millions of colors — but no eyes have ever before beheld "olo." Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...