Utah Hockey Club reportedly faces trademark hurdles in finding a permanent team name. But with how popular the Utah Yetis name already is, Adam Proteau says they should keep trying.
The team filed trademark applications for the final six names — Utah Blizzard, Utah Mammoth, Utah Outlaws, Utah Hockey Club, Utah Venom and Utah Yeti as determined by online fan voting — with the U.S.
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Utah Hockey Club said it still expects to announce a permanent name and identity before the 2025-26 NHL season despite having "Utah Yetis" refused by the U.S. Patent and Trademark Office.