Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Play is considered a universal language, and is now the subject of a groundbreaking study by Mattel, the toy company ...

Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

Johnson and Goldberg, who co-founded Story Kitchen, called Toys ‘R’ Us “a cultural touchstone that continues impacting the ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a ...

Tigercat_LPG/istockphotoBack in the 1960s, kids didn’t need screens or smartphones to get excited — they just needed a toy ...

LeBr0n (sic) James Voodoo Doll Parody: The description notes “Don’t like his cockiness? Stick a pin in him” and they ...

A Toys 'R' Us live action movie is in the early stages of development. More details are expected to emerge in the coming months.

“It will be a journey as boundless as play itself ... or “Big,” plus other successful toy-inspired narratives like “Jumanji” and “Barbie.” The producers are engaging in preliminary ...

It's not too late to jump on the AI action figure "Barbie box" bandwagon -- and to 3D print it so you can have it for real.

From 'John Wick's Derek Kolstad and 'Sonic the Hedgehog's Dmitri M. Johnson, the movie will also take inspiration from ...