Johnson and Goldberg, who co-founded Story Kitchen, called Toys ‘R’ Us “a cultural touchstone that continues impacting the ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

W hen it comes to upcoming book adaptations, one of the highly-anticipated classics set to get a movie is quickly becoming ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a ...

“A Minecraft Movie,” based on the hit video game, opened in theaters this weekend and became a surprise smash, eclipsing the box office openings of hits like “Barbie”—but disruptive behavior by ...

Greta Gerwig's upcoming Narnia movie, which will be based on The Magician's Nephew and starts shooting this summer, has ...

But I also didn't know what to expect at all in this theater because, unlike with Barbie, the marketing leading up to this movie was conspicuously absent, at least in my world. I hadn't been ...

From disco diva to pink power boss; channel Barbie’s most iconic outfits with fun, feminine fashion inspo to make every day feel like a runway. Loading Suggestions... Loading Suggestions ...

Out of sight, out of mind. All of this got me thinking about the Barbie movie. Just like Minecraft, that was a cinema production built on the back of an enormous, globally recognised brand without ...