Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Mattel® announced today that its iconic Barbie® brand is introducing a LeBron James Ken® doll, the basketball legend, author, activist and philanthropist. The launch, in partnershi ...

LeBron James has been a pioneer in basketball for the last two decades and he's now received an incredibly high honor: a ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

James joins athletes such as tennis legend Venus Williams and Australian soccer star Mary Fowler depicted by the Mattel brand ...