Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued ...

A Cultural Milestone in Sports and Toys In a groundbreaking move that merges pop culture, sports, and social impact, LeBron ...