Darlie’s rebranding follows Quaker’s decision to drop its Aunt Jemima brand due to its racial connotations in the midst of the Black Lives Matter movement. Owned by the Niem family in Shanghai, the ...

Winning in the Best Website Experience category at The Drum Awards for Digital Experience is Basic/Dept for the rebrand of Docusign. Here, we take a look at the award-winning case study.

Red Lobster debuted new food offerings and brought back two popular items this week after the seafood restaurant chain overhauled its menu. “We’re thrilled to give our guests more reasons to ...

Microsoft, the big technology company that is at the forefront of artificial intelligence innovation courtesy of its partnership with OpenAI, might just be looking to rebrand what has been its ...

Kum & Go was sold to rival chain Maverick last year. The company said it’s now in the process of rebranding all locations to Maverick to unify its footprint. The gas station chain was founded in ...

For the past three years, biotechs and pharmas have renamed, rebranded and more in a bid to refresh their corporate appeal. Now, we can count biopharma BeiGene among their ranks as the old ...

ROSHN Group has rebranded as a multi-asset developer, expanding its focus beyond residential projects to create sustainable, mixed-use communities across Saudi Arabia as the master developer ...

After three years of trying for a second child, Kath and Murray Chapman had almost given up hope. Doctors had told them Mrs Chapman had a hormone problem which meant fertility treatment would be a ...

Maternity ward staff have long believed that a difficult labour and birth is the sign of a boy baby. Now a scientific survey has backed them up. Doctors have confirmed that boys are more trouble ...

It will launch in December 2024 with the rebranding of Lonmar. Decus will be integrated in 2025, with the UK-regulated entities of BdB following. Bridge Specialty Group has brought together the three ...

Red Lobster has been taken over by a new CEO who plans to rebrand the restaurant chain. Dr. Kevin Murphy from Rosen College of Hospitality discusses how rebranding works.