The entire iPhone 16 family gets new Apple silicon inside. The iPhone 16 Pro Max and 16 Pro rely on the A18 Pro processor, while the less expensive iPhone 16 and 16 Plus use the A18. As you might expect, the A18 Pro performs better than the A18, but not by too much.

The $999 iPhone 16 Pro and $1,199 iPhone 16 Pro Max have everything we've come to expect in a year-over-year upgrade. They lack Apple Intelligence at launch but make up for it in other ways.

Samsung will pay $600 for the iPhone 15 Pro Max, whereas Apple is offering $650. Clearly a competitive move by a company that rarely engages in aggressive pricing tactics. There are also some interesting prices for older devices here, including $400 for the iPhone 13 Pro Max and $500 for the iPhone 14 Pro Max.