The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

If you knew nothing about football and were shown a card of all 32 team logos, this one should take the cake as the most likely to haunt your dreams. It’s picture-perfect. Written by Alex Hoegler ...

Ask any football fan, and they’ll probably tell you that their favourite logo in the sport is the one worn by the club they support. The best logos and badges form a huge part of the connection ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

A football club has revealed a brand-new club logo that, for the first time in its history, features both men’s and women’s football. Great Harwood Rovers Football Club say their new logo is a ...

The media institution known as Saturday Down South found the time to rank all 14 SEC programs by their football logo. But perhaps in order to not offend anyone, they went with a tier system.

But perhaps colleges shouldn’t rush into slapping down any old logo on their grass. College football, more than any other American sport, is focused on team brands.

Graphics posted by UConn on Monday show Storrs Central logos with a football flying through uprights on each 25-yard line. The primary Husky logo will remain at midfield.