The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...

A marketing and education campaign for desalination was created for the Corpus Christi area but also statewide.

Google Ads success hinges on testing, tracking, and refining. Start with these nine steps, but remember: the best campaigns evolve based on data—not guesses. Consider hiring a Google Ads specialist to ...

Warner Bros. Discovery unveils new ad tech ahead of upfront as its NEO and DemoDirect look to connect brands, audiences, and ...

Brian Ring, Principal Analyst, Ring Digital llc, will moderate the Streaming Media Connect May panel 'Publishers Pay to Play Free: Next Steps in Ad-Based Streaming Monetization.' Increasingly, content ...

iHeartMedia, Inc. ( NASDAQ: IHRT) Q1 2025 Earnings Conference Call May 12, 2025 4:30 PM ET Mike McGuinness - Head, Investor Relations Bob Pittman - Chairman and Chief Executive Officer Rich Bressler - ...

A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting, and performance ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

“This was never a consideration for the main Amazon site and nothing has been implemented ... much the Trump administration’s tariffs are adding to the price of each product.

The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising ... links to your website or blog on ...