Chaudhari, an Indian Kabaddi player, has been with UPKL since its first season. Known as the ‘Showman of Kabaddi,’ he began ...

The research found that two in three Indians get annoyed when seeing the same ad repeatedly on a single channel, and 70% ...

Team Pumpkin will manage PetFresh Kitchen’s digital marketing stack, including campaign execution and conversion optimisation ...

The platform integrates voice, messaging, video and AI, and aims to help enterprises move towards what the company calls a ...

Mars Wrigley India has unveiled a refreshed identity for Galaxy chocolate through its new ‘Take Pleasure’ campaign. The brand ...

According to the Ministry, the media rates for print advertisements have been raised from ₹47.40 to ₹59.68 per sq. cm for ...

The award will be presented in the coming weeks to Prasoon Joshi, CEO and CCO of McCann Worldgroup India and Chairman Asia ...

The new rules, which mirror key principles of the EU's GDPR, are predicted to have an initial negative impact on e-commerce ...

Bharti Real Estate’s CMO, Cherryn Dogra, talks about what it takes to market commercial real estate in India, its data-driven ...

Tata Motors is bringing back the Sierra with a strategy that goes beyond nostalgia, positioning it as a lifestyle-first SUV ...

Key themes include AR, AI and creator tools in brand storytelling, new formats to engage Gen Z, and case studies showing the ...

The feature is designed to help advertisers stay closer to their tCPA during the early learning phase, which is typically the ...