True effectiveness stems from a strategic combination of the right mindset, the right technology, and the right people. At ...

Zenith, part of Core, has won this year’s Grand Prix at The TAMIs, the TV planning awards run by TAM Ireland. As part of the ...

Planned by PHD and Source out of home, the campaign’s LIVEPOSTER-enabled countdown mechanic is what adds a new sense of ...

According to the JNLR, the average weekday audience listening at any time between 7 a.m. and 7 p.m. is now 1,091,000 — one of ...

Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As ...

The latest Ipsos B&A Consumer Confidence Barometer shows that consumer sentiment has plummeted in the wake of Donald Trump’s ...

Aleph, the Dubai-headquartered digital advertising sales platform has taken over advertising sales for Spotify in Ireland.

Yvonne Caplice has been appointed as managing partner of Bloom Advertising. Caplice joins the agency from TBWA\Ireland where ...

Media Central, the media sales that is owned by Bauer Media Audio Ireland, has promoted Karen Doyle to the role of solutions ...

While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves ...

Recall of Irish language ads has increased, with 57% of people remembering seeing or hearing ads in Irish recently, up from ...

Wolfgang Digital has once again made waves across Europe, winning six awards at the 2025 European Search Awards, including ...