Limited partnerships have two types of partners -- general partners and limited partners. While a general partner is in charge of her company's day-to-day operations, a limited partner is generally ...

When shopping for a computer monitor, you're bombarded with specifications like native resolution and response time, but one of the more misunderstood monitor features is contrast ratio. As with many ...

When you first enter or are in the business world, you must know how to dress appropriately for any given situation. What you wear for an interview or career fair is likely to differ from your ...

We've all felt that familiar drag in energy level when we know we're going into a meeting with a nay-sayer who criticizes every idea on the table. We're also familiar with how our moods can be lifted ...

The success of a small business depends on its ability to continually earn profits. Profit equals a company's revenues minus expenses. Earning a profit is important to a small business because ...

Business owners need to be aware of how different colors affect the emotions of their target audience. Attention-grabbing is one thing, but overbearing color combinations could turn prospects away.

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Public companies have both shareholders and employees, and must find ways to maximize their value separately. Shareholders are considered partial owners of an organization, although business owners ...

Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising.

In a commission-based pay plan, you pay sales employees a percentage of what they sell. Some employers use straight commission, meaning sales numbers determine every dollar a worker gets. A commission ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

Advertising space is everywhere – and all businesses, large and small – are in constant competition for consumer attention. Propaganda advertising is a technique that plays on the emotions of the ...