Colgate-Palmolive is among the many consumer goods companies keeping an eye on trade discussions as potential tariffs loom on the horizon. The Procter & Gamble Company is using automation technology ...

Consumers are redefining value beyond discounts. They seek personalized deals, engaging loyalty programs, and seamless shopping experiences. Emotional engagement is also key, with shoppers favoring ...

Joining Franks on the panel are Priya McCarthy, CIO of Ferrara, and Andy Walter, a strategic advisor, who retired from P&G. Franks is a member of the Kellanova global IT leadership team, focused on ...

The Consumer-Packaged Goods (CPG) industry is undergoing a rapid transformation, driven by evolving consumer expectations, increased competition, and the rise of digital technologies. Artificial ...

The research recommends CPGs explore AI tools to amplify customer retention, specifically to lock down personalization efforts across multiple channels. Appealing and catering to consumers’ personal ...

Hershey’s CEO Michele Buck said in an earnings call this week that she’s seen a continuation toward health and wellness, as well as growth in the company's zero sugar line of products and protein ...

Church & Dwight is doubling down on its digital-first strategy while strategically weaving in AI to complement its marketing efforts. Learn more. Henkel is selling its retailer brands business in ...

Supply chains aren’t getting simpler. In fact, they grow more complicated by the day. With geopolitical issues such as tariffs clogging up international efforts and companies expanding networks to ...

The Extra Strength segment is one area, in particular, where consumer goods companies can elevate promotional efforts to differentiate themselves from competitors. It claimed the highest category ...

In today's volatile market, CPG companies face immense pricing challenges due to persistent inflation and rapidly shifting consumer behavior. Even seasoned analysts ...

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy. The Estée ...

More is not always more in generative AI investments — a realization that is dawning on many companies as early excitement around the technology settles into expectations for tangible results. “In ...