With bold imagery and simple composition, the classy campaign is a prime example of how an enduring brand identity can carry ...

Tesco has been told to stop using its Clubcard Prices logo after losing a long legal battle with rival Lidl. The German discounter had argued the Clubcard logo of a yellow circle on a blue square ...

Defeated retail giant Tesco - the UK's largest supermarket firm - is not expected to appeal against today's verdict and is understood to be updating its Clubcard prices logo in the coming weeks.

Tesco logo vanishes / BBH Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O. The brand equity of Tesco’s ...

Supermarket giant Tesco says about 4,500 staff in 153 Tesco Metro stores are set to lose their jobs in the latest round of redundancies. The UK's largest grocer said changes to the way the stores ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Tesco shoppers are going wild over a ‘retro’ Tunis Cake that’s being sold for £10 and is made by the brand Say it with Cake. For those who’ve never tried one, a Tunis Cake is an ...

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If you've recently been struggling to secure an online delivery slot at Tesco, we've got some good news for you – the supermarket giant has just made it much easier to find a date and time that ...

Tesco has said price pressures on grocers have eased as it reported bumper sales and profits for the past year. The UK's biggest supermarket chain said pre-tax profits hit £2.3bn, up from £882m ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Tesco has unveiled a clever new campaign that lets its produce do the talking. In a stripped ...