This is why creator marketing is scaling. What started as “let’s test this with a few influencers” has turned into fully ...

The Apple-owned headphone brand has long put star athletes in its campaigns, but it's latest stars a streamer: IShowSpeed.

"These programs aren't meant to replace core journalism skills. Rather, it's about applying those skills to new models." ...

This middle tier isn’t defined by viral fame or extravagant sponsorships. It’s defined by sustainability: creators who ...

The content creation economy is booming, but the language we use to describe it often falls short. Terms like “creator” and “influencer” are frequently used interchangeably, yet they represent ...

Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social ...

The creator economy has evolved significantly over the years. Today, creators are more than just content creators—they are writers, directors, thought leaders, celebrities, and entrepreneurs who are ...

Brands are more bullish on the creator economy than ever. In 2025, U.S. creator ad spend will reach $37 billion thanks to 26 percent year-over-year growth, a new report by trade group Interactive ...

Did I scare you? Well if I didn't, the state of Hollywood right now probably will. This past week has been a rough one. On Tuesday, Amazon announced it was cutting 14,000 jobs to keep up with this ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

Creators Davida Janae (@phillyinfluencermixer), Candice Nguyen (@tropicalcandice) and Cierra Williams (@cierralikeseggs) (Madasyn Andrews for Technical.ly and Metro Philly) Technical.ly is one of 30 ...

I was singing its praises (sort of) just six months ago. Was I that wrong? Meh. Not really. I think I was just early. And I’m probably early here too. I’m not saying the creator economy is over. I’m ...