Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, ...

How can an advertiser best use this? Advertisers should prepare ... Until now, advertisers had limited options to control ...

Search Engine Land » PPC » Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report Chat with SearchBot Please note that your conversations will be recorded. Google’s Performance Max ...

To maximize the value of every dollar invested in Google Ads, SMBs require a distinct set of best practices tailored ...

Performance Max campaigns are tough to aggregate and study. So it’s useful to have smec’s tracking of thousands of PMax advertisers as a benchmark.

Search Engine Land » PPC » Google Performance Max gets new customer goals, image controls Chat with SearchBot Please note that your conversations will be recorded. Google Ads introduced customer ...

Google announced a number of new goals and image controls that are now available on Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.

Enter Google’s Performance Max (PMAX) – a streamlined solution designed to consolidate ads across every Google channel ... We use it to source case studies and best practice for the purposes of ...

It’s possible that if your brand uses Pmax this is happening to you too. Through programmatic advertising, there are more options available. The Integral Ad Science (IAS), which is deployed to ...

Advertisers using Google Search, Shopping, and its AI-powered Performance Max (PMax) are eligible to have their ads served in AI Overviews algorithmically, but they cannot explicitly select ...