When it comes to 4K for live sports streaming, much of today’s content delivery arguably operates in a kind of limbo where the 4K viewers see may well be up-rez’d 1080p. The landscape is even murkier ...

How have streaming viewer consumption habits changed with respect to premium TV in the post-peak TV entertainment landscape? Media universe cartographer Evan Shapiro, Deltatre's Alex Gruber, and Hub ...

We've reported any number of times on the growth of CTV advertising as it continues to steal marketshare from traditional linear, but is CTV still the golden child? Mediaocean's 2025 Advertising ...

Lokalise, a cloud-based localization and translation management system, has observed a fascinating shift in how content is being translated and has some intriguing data on the rise of automated ...

Navigating today's fragmented, privacy-conscious media landscape is a bit like stepping into a dense jungle. The buy-side-marketers, agencies, and demand-side platforms (DSPs)-must find their way ...

One of the ongoing complaints about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they ...

Provenance and authenticity of content have become critical issues as Generative AI-derived content and disinformation flood the digital world. The Coalition from Content Provenance and Authenticity ...

Leveraging viewer data to identify and target users is the sine qua non of CTV advertising, and the closer channels can bring advertisers to the viewers, the more revenue they can bring to their ...

CES can be incredibly overwhelming. There are thousands of products on display, which makes finding the good stuff especially hard, so we went with the opinion of a jury of experts for the CES ...

The agreement to merge Disney's Hulu + Live TV with Fubo will not only see Fubo dropping its anti-trust lawsuit against Venu but appears to cast Venu's other main partner, Warner Bros Discovery, out ...

Altman Solon's David Dellea discusses the findings from their 2024 Global Sports Survey, with topics including the impact of younger generations' changing consumption habits on live sports, the role ...

Newly published research, conducted by GenZ Insights, affirms the in-app short-form content opportunity for media companies and streamers ...