The AI stoics on the other hand will adopt a plastic punk attitude of ‘ can we just get on with the work. ‘ Stop banging on ...

The Dublin-based Bold Studios has created a new global brand platform and campaign for Cobra Golf, the golfing brand which is ...

As this growth continues, OOH is emerging as the perfect partner – extending reach beyond in-store, reinforcing messaging in ...

Ensuring that men of all ages and backgrounds feel represented across media is essential in shaping a more inclusive and ...

Wireless Ireland says it is planning on launching “a suite of new digital radio services” on DAB+ this year. Bauer Media has ...

Pt78, the Dublin-based pitching and marketing effectiveness consultancy, has beefed up its senior team with the appointment ...

While love may be in the air today for St Valentine’s Day, Allianz and Women’s Aid have asked Irish men to spare a thought ...

Resonating with the Next Generation: Trust is a key factor in how Gen Z engages with advertising, and OOH stands out as a ...

IAPI officially launched the 2025 Cannes Young Lions at a special event held in TU Dublin in Grangegorman today, Friday February 21, which attended by over 200 advertising industry professionals and ...

93% of Dubliners note that, when attending an event where mobile OOH formats are present, they notice the large format. 14% always notice them while 22% notice them often/frequently. Their ability to ...

The increased investment in advertising comes on the back of a strong growth in commercial impacts, which TAM says were up by ...