Zenith, part of Core, has won this year’s Grand Prix at The TAMIs, the TV planning awards run by TAM Ireland. As part of the ...

True effectiveness stems from a strategic combination of the right mindset, the right technology, and the right people. At ...

According to the JNLR, the average weekday audience listening at any time between 7 a.m. and 7 p.m. is now 1,091,000 — one of ...

Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As ...

The latest Ipsos B&A Consumer Confidence Barometer shows that consumer sentiment has plummeted in the wake of Donald Trump’s ...

Planned by PHD and Source out of home, the campaign’s LIVEPOSTER-enabled countdown mechanic is what adds a new sense of ...

While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves ...

The IAPI Industry Census for 2023 estimated that the average creative pitch costs agencies nearly €60,000 in staff time and ...

Droga5 Dublin, part of Accenture Song, has rolled out a major new European campaign for Smyths Toys, one of the largest retailers of toys in Europe. The campaign will run across TV and social channels ...

The campaign runs across TV, VOD, digital and social, and is supported by in-store activations. It continues Publicis Dublin’s run of fun, standout advertising for the Tayto brand – tapping into ...

Yvonne Caplice has been appointed as managing partner of Bloom Advertising. Caplice joins the agency from TBWA\Ireland where ...

Recall of Irish language ads has increased, with 57% of people remembering seeing or hearing ads in Irish recently, up from ...