Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...

After collaborating with TombrasNiña, the winery decided to put French astronomer Amélie Le Français de La Lande on the label, according to Inés Mastrogiacomo, marketing manager at Bodega Dante Robino ...

Pharma and CPG brands embrace jingles because the economics and neuroscience work.

Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.

Warren Buffett once famously said, “Price is what you pay. Value is what you get.” So why has it been so historically complicated (and, at times, painful) for clients and agencies to candidly and ...

Publicis Groupe is set to acquire Mars United Commerce, the world’s largest independent commerce marketing company.

Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

Viramontes writes about revisiting lessons from his youth in New Mexico as art director on the classic CAA spot.

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Are you a print subscriber? Activate your account. 2 days 16 hours ago By Tim Nudd - 2 days 16 hours ago By Ad Age and ...

Brands will temporarily occupy real estate in “The Glitch” based on the length of their campaigns, said Andrea Garabedian, head of the brand partnerships studio at Amazon Ads. Twitch recommends brands ...