Nestle's KitKat signs Formula 1 deal

Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal
Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new Chief Executive Laurent Freixe seeks to change the way the world's biggest food company markets its core, multi-billion-dollar brands.
Chocs away: Nestle brand signs record sponsor deal with Formula 1
Formula 1 has signed KitKat to its growing stable of sponsors in a deal described as Nestle’s biggest ever brand partnership.
F1 now has an 'official chocolate bar' thanks to new Nestlé partnership
Formula 1 and Nestlé have announced a new multi-year partnership. Part of the partnership includes KitKat becoming F1's "official chocolate bar". The collaboration will start in 2025, marking KitKat's 90th birthday and Formula 1's 75th anniversary.
Nestle's KitKat signs Formula 1 deal for broader appeal
Nestle: "(The deal is) a key part of our strategy to move from what's a very local model today, very fragmented," said Chris O'Donnell, KitKat's global category leader, declining to disclose the monetary value of the deal.
Nestle's KitKat becomes the official chocolate bar of Formula 1
The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1.
Formula 1 announces KitKat as its official chocolate bar partner
The collaboration will officially launch during the 2025 season, continuing through 2026, at which point it will expand.
F1 signs KitKat as championship’s official chocolate bar
With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. “We’re excited to bring our signature sense of
Marketing Interactive2d
KitKat teams up with Formula 1 to cater to growing diverse fanbase
Chocolate brand KitKat is set to become the official chocolate bar of Formula 1 with a new multi-year collaboration.
KitKat® becomes the Official Chocolate Bar of Formula 1®
Nestlé and Formula 1® (F1®) are thrilled to announce a landmark partnership, making KitKat the Official Chocolate Bar of ...
Celebrate! There's Finally an 'Official Chocolate Bar' of Formula 1
On Monday, the championship announced that it has signed Nestle’s KitKat to become, well, Formula 1’s official chocolate bar.
MotoriOnline2d
KitKat Becomes “Official Chocolate” of Formula 1: Multi-Year Partnership with Nestlé Begins
Formula 1 Nestlé KitKat - From 2025, KitKat will be the official chocolate of Formula 1, thanks to a new multi-year ...
speedwaydigest.com2d
Formula 1® welcomes KitKat® as its Official Chocolate Bar partner
The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th ...