Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter
Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.
Starbucks latest changes as CEO commits to 'restore confidence' in coffee business
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and reintroduce a condiment bar as part of the CEO's turnaround strategy. As the Seattle-based coffee chain reported its Q1 financial results,
Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says
“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.
Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'
In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.
Starbucks Is Making Major Cuts to Its Menu Soon
Starbucks has been in the midst of a rebrand over the past year as the global coffee chain rolls out various changes to its stores and customer experience. The latest confirmed change might worry those who prefer ordering a specialty drink.
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Starbucks Is Trimming 30% of Its Menu
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, the chain has yet to announce which items are getting cut.
Starbucks cutting 30% of menu items to speed up service
Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer experience.
Starbucks’ Spring Menu Just Leaked! Lavender, Cherry Chai & Spicy Bites
Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.
Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call
Starbucks CEO Brian Niccol can't get enough of the chain's ceramic mugs for in-store customers.He mentioned them thrice in a ...
Starbucks brings back condiment bar, free refills on drinks ordered "for here"
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
Earnings Preview: What To Expect From Starbucks
Starbucks is scheduled to report earnings after Tuesday's close. Here's a closer look at what the Street expects from SBUX.
Starbucks plans menu makeover. What it could mean for Michigan customers
Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...
Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
Unlike Starbucks, these Fort Worth coffee shops don’t require a purchase to stay in the store
Starbucks recently updated its code of conduct, saying its stores are only for use by “customers and partners.” ...
Starbucks is offering free refills — but there's a catch
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.