YouTube is announcing a new way to buy advertising, which it's calling YouTube Select. The announcement — made ahead of the now-remote digital advertising NewFronts next month — doesn't reflect a ...

Google Preferred lets advertisers pay to have their ads appear in front of YouTube’s top videos and channels. The program is now being updated and replaced with “YouTube Select.” Google calls YouTube ...

YouTube on Tuesday plans to launch a new offering called YouTube Select that replaces Google Preferred, the heart of the company’s upfront offering. The move supports advertisers buying YouTube media ...

YouTube on Tuesday launched a new program to help advertisers reach more valuable viewers who watch content on their TV screens, in an effort to retain advertising revenue at a time when brands are ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube is looking to help advertisers tap ...

(Reuters) - Alphabet's Inc YouTube on Tuesday launched a new program to help advertisers reach more valuable viewers who watch content on their TV screens, in an effort to retain advertising revenue ...

YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will introduce ...

YouTube Select allows brands to place advertising on the site’s top videos and channels. Google is now expanding what YouTube Select offers with seasonal sponsorships that will be available quarterly.

Disney and YouTube TV have reached a carriage agreement, ending a pitched battle that dragged on for 15 days.

YouTube is announcing a new way to buy advertising, which it’s calling YouTube Select. The announcement — made ahead of the now-remote digital advertising NewFronts next month — doesn’t reflect a ...