Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with knowing your customers. You need to do your research to figure out what the ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the early days of the pandemic, the consumer-packaged goods (CPG ...

To this end, analyzing the top websites worldwide for any given time period can now offer critical insights into user ...

The basic foundation of advertising is to control and drive consumer behavior toward a product or service. Slipping sales numbers, reduced customer enthusiasm for new products and customer hesitancy ...

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...