Vimto has been urgently recalled from supermarkets after the popular soft drink was labelled with a false 'No Added Sugar' statement. Nichols plc, which owns Vimto, has recalled the drinks out of ...

A new ‘functional’ squash high in vitamins and minerals is being launched into the Vimto range of soft drinks this month.

In April 1999 Peter Knowles was appointed Marketing Director of Vimto Soft Drinks. (1) The Vimto brand is the jewel in the crown of Nichols plc. His brief was to accelerate growth. Plans for 2000 ...

When you visit an iftar in Dubai, you’ll see many local Arabian favourites in the spread. Lamb ouzi, lentil soup and there, among the drinks selection, is Vimto. For many people living in Dubai during ...

A.G. BARR, the beverage company known for brands like IRN-BRU and Vimto, has reported a strong set of financial results ...

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Earlier this month it got the ball rolling with the launch of Vimto Wonderfuel, a new squash made with real fruit juice that ...

Nichols is aiming to get more consumers in the UK drinking squash with their breakfast with a new “functional” range of Vimto ...

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