Vimto owner Nichols saw profits jump 16% last year as it pursued a strategic shift across Africa to sell more concentrate. The concentrate model is lower revenue but higher margin, said Nichols, and ...

ALBAWABA - As Ramadan started, many people took to social media to ask whether the famous Ramadan drink "Vimto" is part of the boycott campaign for Gaza. Pro-Palestinian activists have been ...

Vimto, the UK’s No.2 squash brand, is set to revolutionise breakfast with the launch of Wonderfuel®, a brand-new functional squash designed to help families start the day the right way. High in ...

Vimto owner Nichols plc is eyeing more international ... 2023 “despite the shift to a lower revenue but margin enhancing concentrate model across several African markets”.