Video marketing has become one of the most powerful tools for brands looking to capture audience attention, drive engagement, ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Here are five of my tried-and-true tips to get more out of video marketing for lead gen success: Start with high-value content. Nobody wants to watch a boring or useless video. The most important ...

Any video or multimedia, whether produced internally or by an outside vendor, should aim to meet the Division of Strategic Communications & Marketing minimum requirements. To create the most ...

If an explainer video is the snack, a long-form documentary (think 15 minutes) is the marketing equivalent of a four-course meal. The thing is... no content strategy can live on snackable content ...

Video has become the favourite marketing medium for brands and consumers alike. Pharma brands receive more shares and comments per video than any other type of content, according to AdWeek.

The face of marketing has been altered forever, hence may be explained by the advent of social media in the technology medium ...

Videography services are available free of charge to UW Personnel for external marketing and recruiting purposes. For educational or lecture video projects, a list of freelance videographers can be ...

FROM an overseas Filipino worker (OFW) in Dubai to a powerhouse in the Philippine content creation industry, Darbie Kim ...

“We created this video to answer a question we get a lot,” said Rich Carango, president of Schubert b2b. “It’s important that B2B companies recognize that email marketing actually works ...

Innovations such as interactivity are making video more like the web in terms of delivering heightened results from marketing, including deeper engagement, ISI compliance and audience insights.