A campaign by Unilever?s Clear shampoo brand that leveraged social word of mouth to motivate a strong mobile response to a challenge to promote healthier, more beautiful hair points to the limitations ...

However, dandruff's awareness has faded among Indonesian consumers. This is indicated by Millward Brown's recent study saying that anti-dandruff is no longer a benefit the consumers look for when ...

Unilever’s Clear shows strategic limitations of optimizing for reach on social Unilever’s Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth ...