The prestigious guide wanted to elevate our culinary reputation. Instead, the tourism body doubled down on a nostalgic ...

It is being hailed the ‘green and gold decade’, marked by international passion for Australia’s world-class sporting events.

Tourism Australia has launched a special edition of its global “Come and Say G’day” campaign in celebration of the decade of sporting events the country will host, including the FIFA Women’s World Cup ...

Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to ...

Brian King is a Board Member (Non-executive) of Destination Melbourne. In a symbolic move, Tourism Australia chose Shanghai to launch its new “There’s Nothing Like Australia” campaign. The classic ...