Advanced digital PR platforms can predict which stories ... for engagement or reputation management. They also use analytics tools to measure campaign performance metrics like reach, engagement ...

Choose the right platform ... you can use social media tools to create a PR campaign. Riyan Waris is a content creator passionate about empowering others to build and market their digital ventures.

The Head of the Department of Mass Communication at the University of Benin, Prof. Daniel Ekhareafo, has called on public relations practitioners to embrace digital tools and innovative strategies to ...