During the marathon hair session ... a noticeable change from her golden blonde locks. While the lighting of the picture makes it hard to tell if the new color is more flattering than her previous ...

It’s lived in. It’s saving people money at the hair salon. Enter: “recession blonde,” a hair color that many people online are embracing in the face of tariffs and economic turmoil.

A viral beauty trend dubbed “recession brown” or "recession bruntte" is taking off online, encouraging a more natural, ...

While she may play around with texture, length, and general vibe, Taylor Swift is unfailingly, loyally blonde. Since she stepped onto the scene in the mid-2000s, Swift’s hair color has centered ...

More recently, in March, Ariana revealed a super rich color with a lightly tousled ... in of her darker roots with a few honey blonde undertones. The hair look also had some red and chestnut ...