However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

Strategies for success are simply any effort ... To get started, I highly recommend a book called Checklist Manifesto by Atul Gawande. Gawande demonstrates how even the most skilled experts ...

Alongside the framework, is a checklist of 50 questions ... Download the brand strategy and planning pack here or click on the button above or below.