America’s real soft power lies in its unrivaled capacity ... someone’s quoting an American TV show or humming a tune from the Billboard charts. It’s not just entertainment; it’s cultural ...

China has become the world's second most influential soft power nation after the United States, according to the sixth annual Global Soft Power Index released here by Brand Finance on Thursday.

Billboard released its "Billboard Power 100 List" for 2025 on Monday ... "The success of the group's first EP, SIS (Soft Is Strong), has proven that the market exists, and that is our biggest ...

Tastemakers and sceneshakers - both in front and behind the scenes - were celebrated at Billboard's 2024 R&B/Hip-Hop Power Players event on Thursday, September 5. At The New York EDITION ...