We find that people anticipate FOMO even for unenjoyable missed events. As long as there is some form of missed social bonding, feelings of FOMO emerge. One of our studies found that people ...

Platinumlist's Cosmin Ivan speaks about how the power of FOMO and emotional triggers can drive faster sales by turning ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and ...

How To Use the Psychology Of Social Proof To Your Advantage From FOMO and "liking," the more subtle ways we participate and relate to content online can be used for marketing to the psychology of ...

She explained that Fomo is linked to an individual's anxiety about missing out on trends due to the influence of social media ...

These thoughts are more common than you think. Welcome to the age of FOMO—Fear of Missing Out—where social media is not only shaping your lifestyle, but subtly influencing your money moves ...

Similarly, scarcity has been a marketing strategy for centuries ... Today, Instagram and TikTok can create social proof and FOMO with unprecedented speed and pervasiveness. The algorithm finds ...