Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

Social media must be an essential component of your company's marketing strategy because it's crucial for reaching out to customers, gaining valuable insights, and developing your brand. A social ...

While the two may seem similar, and they are both ways to demonstrate your proficiency in a given aspect of social media marketing, they demonstrate this proficiency through distinct means.

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

With social media platforms so heavily populated, they are a great space to increase brand awareness and drive leads as part of a robust marketing plan. Business.com spoke with social media and ...