Pretty simple, right? Throwing the book In many ways, the foundation for what has become known as social CRM was built in 1999 by direct marketing guru and author Seth Godin. In his seminal book ...

What’s been missing in the losing contest against "bad social" has been an ability to chase down misinformation to the root and to overpower it with truth. That’s exactly what AI can do. First, ...

destinationCRM.com is dedicated to providing Customer Relationship Management product and service information in a timely manner to connect decision makers and CRM industry providers now and into the ...

Social customer relationship management (CRM) must be part of the DNA of the customer services cycle. While solutions such as Salesforce Chatter enable sales teams to share knowledge, they are not ...

When it comes to customer service, no one likes to wait, and with the growth of mobile adoption, many airline carriers such as American Airlines and Southwest are embracing the potential of social ...

This information would lead to the appropriate allocation of Bosch Professional Power Tools marketing resources and a focused social media CRM programme. Bosch Professional Power Tools was seeking a ...

Vinay Iyer, New York-based vice president of global CRM marketing at SAP AG, hosted the event for press and analysts. Mobile-social CRM So why did NRG Energy decide to focus on Apple’s iPhone ...

Call 2011 and 2012 the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs ...