Samsung is reportedly planning to launch a rollable smartphone sometime in 2025. This comes as a response to Samsung losing the race for the first “tri-fold” smartphone to Huawei, as the Chinese company launched the Mate XT earlier this month with an impressive form factor and a huge display.

Samsung, in no way, was the first company to manufacture a foldable phone, but it sure brought the technology to the mainstream smartphone market with the 2019 Galaxy Fold. The original flip Razr's influence isn't to be discredited — but we're focusing more on the big screen book-style foldable tech, and not the clamshell-style design.

A new Samsung smartphone with a rollable display is expected next year, featuring a flexible 12.4-inch screen and under-display camera. This innovation builds on Samsung's history of foldable devices,

Samsung is developing a smartphone with a rollable screen with the intent of launching in 2025. The phone would have a 12.4-inch display when unrolled, making it absolutely massive by smartphone standards,

Samsung, already known for its innovations in foldable smartphones, appears to be setting its sights on a new frontier – rollable phones. After dominating the foldable market with devices like the Galaxy Z Fold 6 and Z Flip 6,