TikTok is playing a pivotal role in spreading toxic discourses associated with sigma masculinity, which advocates disinterest in and denigration of women as well as hatred and humiliation of other ...

If you spend a lot of time browsing TikTok or YouTube, chances are, you'll have stumbled across a video titled Sigma Boy Challenge at some point, or some variation thereof. These videos typically ...

Unlike the alpha male, the sigma male is a loner who values independence ... because they target the platform's main users: teenage boys under 17 years old, the researchers say.