TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape ...

CNN is revamping its app’s homepage with a feed dedicated to short-form videos. The new “Shorts” tab houses a stream of clips ...

YouTube sensation and entrepreneur MrBeast, real name Jimmy Donaldson, has found an innovative way to expand his online reach ...

A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

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The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...

It's too early to tell how YouTube's test of a feature to share short videos will affect mobile marketers, though the video-sharing platform is a significant media outlet for advertisers. YouTube's ad ...

When it comes to marketing your brand or business online, can you tell your story in 15 seconds? How about six? That's all the time you have when you use one of the new short-video sharing apps ...

YouTube sensation and entrepreneur MrBeast, real name Jimmy Donaldson, has found an innovative way to expand his online reach ...