Shorter video spots are more effective than previously thought at influencing consumers throughout the purchase funnel, a model that describes the customer journey from first seeing an ad to buying a ...

New research out of Texas Christian University points out that cell phones and social media are training our brains to ...

The company’s testing app-install ads and other promotions The company’s testing app-install ads and other promotions writes about tech news, reviews gadgets, and helps readers save money by ...

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...

Consumers shopping online for health insurance may encounter websites selling short-term health plans without clarifying that the plans are exempt from federal consumer protections, according to a ...

Malia Obama is being accused of copying an indie fillmmaker when creating her new Nike ads for A'Ja Wilson. Malia Obama’s new Nike ads are being called out by one independent filmmaker who thinks the ...

Cameron has been holding a controller for about as long as he can remember, developing a special love for The Elder Scrolls and Halo at a young age. When he isn't playing virtual games, he can most ...

One of the more prominent publicly traded ad-tech companies is using a tactic from the movie “The Big Short” to explain the complexities of digital advertising. But instead of Margot Robbie explaining ...