It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...

When purchasing lures for use in big game fishing, there are two details that most anglers pay the most attention to. These details they hold in such high regard are cost and color ...

Unsure what lure you need in order to catch that massive fish in your local fishing hole? Fishing influencers think they've found the easiest solution.

Boa Jig'rs: <a href=" Viper Spoons: <a href=" Ivo, Vincenzo, and Phil take you saltwater fishing where they bait up with ...

The sea bass and porgies are schooling from the bottom up to 40 feet. It's not uncommon for the fish to grab hook baits before they even hit the wreck, he said.

Many people think that lure-fishing is a “set it and forget it” way to chase marlin, but in reality, this is pretty far from the truth. Every time the boat changes from an up-sea to a down-sea tack, ...

Trader Bay Lures’ Primo Chugger has become a favorite of the Mims fishing crowd for its ability to catch redfish, sea trout and snook.

San Antonio-based Livingston Lures has spent almost ten years designing and selling a high-tech lure that features a built-in circuit board and speaker.