Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

By licensing important cultural works of art, the MFA bridges the gap between historical art and modern gaming. A whole new generation of people will get access to iconic masterpieces in the immersive ...

The Ad Council has unveiled what is being called the first nonprofit experience dedicated to teen mental health, on game platform Roblox. The effort, called Love, Your Mind World, was developed with ...

The popular gaming platform said the tool was designed to stop children from chatting with older users they didn’t know.