That’s what this launch set out to do. Read on for everything you need to know about Rare Beauty’s new Soft Pinch Matte Bouncy Blush. Rare Beauty by Selena Gomez Soft Pinch Matte Bouncy Blush ...

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With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — and, if her newest Rare Beauty drop is ...