So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

While we're already hyped to find our fave blush on sale, it's not the only Rare Beauty mini set that's discounted right now. If you're looking for perfectly packable, Selena-approved perfume ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

And, in the makeup department, of course, few can compete with the Rare Beauty blush. FIND OUT MORE ON ELLE COLLECTIVE Quick to cast judgement on the saturated space that is the world of celebrity ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...