FROM starring in Wizards Of Waverly Place to winning a Grammy, Selena Gomez has worn a lot of hats in her career – but her role as multibillion- dollar- brand founder is arguably the most ...

As someone who has tested her fair share of Rare Beauty products — and ... This has been my go-to blush for the last year or so. I love the way the color stains my cheeks just enough to give ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

Celebrity makeup artist Alayza Casey shares her recommendations for the best blushes to use during the spring season.

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a couple of ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...

They say: A cream-to-powder blush from the Selena Gomez-backed brand Rare Beauty. Promising long-lasting colour and a blurred-matte finish, the ‘bouncy’ blush is available in a rainbow of shades.

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...