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While Selena Gomez's Rare Beauty line had been ... like the "Kind Words" lip liner, or the colorways of her Soft Pinch ...
The shades follow the typical Rare Beauty branding, with names like Hope (nude mauve), Grateful ... $28 Rare Beauty by Selena Gomez Lip Souffle Matte Cream Lipstick for $14, instead of $20 ...