Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25.

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

Blush and glow in one swipe? Rare Beauty’s Soft Pinch Luminous Powder Blush gives you that perfect flush with a subtle shimmer. Read more on Grazia.

The actress and singer celebrated the launch of Rare Beauty's Soft Pinch Matte Bouncy Blush TheStewartofNY/GC Images Selena Gomez is celebrating her new beauty launch in style. On Wednesday ...

Beauty Packaging’s previous Beauty Company of the Year, Rare Beauty by Selena Gomez, is hosting a pop-up event with Sephora. The Rare Beauty x Sephora Dreamland events promote t ...