In public relations, the name of the game is “earned media.” This is the PR term for a client appearing in the mainstream ...

Public relations professionals work with media types--magazines and newspaper editors and radio and TV producers--to get their clients' stories in the news. Because there's an awful lot of media ...

the largest public relations organization comprised of over 10,000 public relations professionals in the United States, Argentina, and Peru in various leadership roles, including past service as the ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Public relations professionals are the ones responsible for creating and maintaining a good public image for the organization or clients they represent, according to the U.S. Bureau of Labor ...

Additionally, the webinar provided practical guidance for public relations professionals seeking to enhance their connections with Black media outlets and audiences. Experts shared strategies for ...

“Game Face: Becoming a PR Detective” is a kids book about the public relations industry. Image: Courtesy Curtis Sparrer ...

We seek to advance the public relations profession by nurturing generations of future professionals. We advocate rigorous academic standards for public relations education, the highest ethical ...

The proliferation of social media has made it increasingly easy to disseminate information, particularly unverified claims. This raises critical questions about whether public relations (PR) ...

Or how iconic brands connect with certain groups of people? The short answer is that they rely on public relations professionals. UW’s public relations minor gives students focused communications ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...